/now

"As creatives, we resist structure. It’s part of our identity as corporate rebels. Having no process or structure is what separates us from people who have to wear pants to work. But what this no-process process can create is chaos. It’s part of the reason we face so much self-doubt. How could you be confident if you don’t know how you do what you do? This is also why imposter syndrome kicks in. When we don’t know how we do what we do, every brief feels like the first. So, we work around the clock (calendar), hoping the advertising gods deliver in time for our presentations."